Today myself and my team presented our brand launch presentation for our fragrance project. Being the final presentation of the semester, not only was I super nervous, but extremely eager to create a professional and well put together presentation, which ecompassed our brand, and would create a lasting impression.
Our overall feedback was extremely positive and we were praised for our considered and cohesive presentation layout which remained on brand throughout the entire presentation. The lecturers were also pleased to see our breadth of market research which informed our initial concepts, which we then narrowed down to form our 'big idea'. They also liked how we had justified each creative decision we made which we continually backed with evidence, linking with our initial research and consumer surveys. We were highly praised for our extremely well executed advertisement campaign which was described as both beautiful and professional.
Areas were we told we could potentially improve on would be the Parisian-inspired element of our fragrance which they thought was perhaps a little unnecessary, or needed fully embedding into the story and heritage of our brand. It was also suggested that we push our idea further as it was said that our video campaign felt a little too typical for our demographic, when we in fact wanted to steer clear from this and convey rather the opposite of typical.
However, all together I am extremely thrilled with the feedback given and relieved that all the time and hard work (and hours on Powerpoint and Photoshop) has truly paid off!